297 Chapter 297. A Marketing Expert

Ding Shan woke up from sleep and found out she was on the hot search again.

“Sister Shan! Do you know how many people are talking about you on the internet? That official report of you is on fire! I went through a few websites and saw art bloggers re-creating that poster overnight. You’re now called the ‘goddess of beauty’ by people outside the industry!” Xiao Zhao had been holding it in for the whole night. When Ding Shan got up, she immediately rushed over excitedly.

Last night, Xiao Zhao was so excited that she couldn’t sleep. She thought that something had gone wrong with the Festival team and that they had forgotten to promote Ding Shan. She called them, but they said they would make an official announcement later and even said it was some ‘Marketing strategy.’

At that time, Xiao Zhao had thought that the Festival Group was patronizing her and almost wanted to scold them.

What marketing? Was there such a marketing method? The internet was now filled with discussions about the other four coaches. When the official announcement of Ding Shan was made, the audience would probably have no energy to pay attention to her!

However, Xiao Zhao had neglected the marketing level of the Festival Group and the energetic netizens.

In just one night, Ding Shan, who was originally not a topic of discussion, suddenly became a hot topic of debate on the internet.

Ding Shan’s fans were shocked by the popularity. The number of followers on Ding Shan’s Weibo’s trending topic increased by more than 400000, quickly surpassing several A-list female celebrities in the same period.

“Alright, alright, I know. Xiao Zhao, you didn’t sleep all night, did you? Look at the dark circles under your eyes, go and sleep for a while.” Ding Shan took Xiao Zhao’s phone and urged her to go back to sleep.

“Sister Shan, why aren’t you excited?” Seeing Ding Shan’s reaction, Xiao Zhao’s eyes widened. “First on the entertainment list’s hot search! You didn’t even spend a single cent!”

Other celebrities had to spend a lot of money to get to the top of the search list, but Ding Shan didn’t pay a single cent to get to the top. It was all because of the attention of the netizens that she got to the top.

Ding Shan almost laughed at Xiao Zhao’s words. “I’m happy you can save money for our studio.”

“How can it be enough to be happy? This is something worth setting off firecrackers to celebrate! Sister Shan, you should be excited!” Xiao Zhao was pushed back to the room by Ding Shan, and she turned to look at Ding Shan in surprise.

Ding Shan didn’t know how to explain it to Xiao Zhao.

If it were her in her past life, she would probably be very excited to see her popularity, right?

However, Ding Shan had died once, so her mentality was much more mature than her peers. Many things in the entertainment industry could no longer make her happy or sad easily. She currently maintained a normal heart and felt that it was good to have a stable mentality.

She had her plans and persistence in her heart, so she would not be easily affected by the outside world’s comments and heat.

After urging Xiao Zhao to bed, Ding Shan had a simple breakfast and wrote a reply to the official Weibo.

As soon as the Weibo post was sent out, the comments increased almost exponentially.

Ding Shan looked at the number of fans on her homepage. Good Lord, she had gained more than 1.7 million fans in one night!

The Festival Group’s operation seemed to have achieved a marketing effect that exceeded their expectations.

However, Ding Shan felt a little strange.

Although she was pretty popular, she was still just an ordinary celebrity. Only one of the five coaches came to participate in this show, but the Festival team had specially created a topic for them to talk about and gained so many fans for her. It was as if someone was helping her behind the scenes.

Could it be Yin Hui?

However, even if Yin Hui wanted to market this variety show, there was no need to spend so much effort to help her.

Ding Shan had also seen the Weibo post that a self-proclaimed internal staff member posted. That Weibo post was the turning point of all the events that night, pushing the audience’s curiosity to its peak. It was equivalent to attracting the popularity of the other four coaches, all of which were focused on her.

If all of this was not a coincidence, then someone behind the scenes was pushing the development of the event, and that person was too powerful.

Would there be such a marketing expert in the Festival Group who would do so many things to help her? Ding Shan didn’t want to overthink things, so she muttered to herself, “It’s probably just a coincidence,”

It just so happened that an internal member of the festival Group who had violated the rules posted a message that night, and that was all.

Ding Shan took a deep breath and decided not to think about these things.

She then scrolled through the official Weibo. After announcing the identities of the five mentors, Starlight entertainment released a short video about five minutes long in the morning, introducing the information of more than a hundred trainees.

Ding Shan opened the video. In the last ten seconds of the video, Mysterious X’s poster popped up.