Chapter 856: Chapter 357: Why Must the Entertainment Industry Beg Me to Make a Scene?

Xingyu’s other leading influencers on various platforms include Bai Ziyu from Huya, Zhen Ji from Douyu, Yang Yu from Yingke, and Zhang Yuanyuan from 6Rooms.

Whether a streamer can reach an A grade depends solely on whether enough resources are spent on them.

But to reach S grade, it requires conversion rates + willingness to pay.

With the same exposure, how many active fans can ultimately be converted?

During the second round of precise targeting, how many active fans can be converted?

Given the same fan base, whose fans demonstrate a stronger willingness to pay?

During the second round of payment testing, whose fans show greater payment ability?

In all the tracking data mentioned above, Zhang Yuanyuan and Yang Yu weren’t the best performers. However, Su Huai still decided to cultivate them, for one very, very important non-live-streaming factor–

They are genuine 90-score beauties in real life.

The current live-streaming environment doesn’t yet have beauty-enhancement functions that are excessively powerful. However, the image resolution and makeup can compensate to some extent. As a result, the final presentation of real beauties versus fake beauties isn’t starkly differentiated.

However, once offline events start, it’s a whole different story.

A tall, 1.7-meter fair-skinned beauty and someone relying on makeup, lighting, slimming filters, and edits–the contrast when they share a stage is simply overwhelming.

Even if they’re not sharing a stage, as long as fans meet them once at offline events, engagement and willingness to pay increase significantly.

Therefore, under Su Huai’s forward-thinking approach, Xingyu’s attractive streamers frequently aim to participate in offline commercial performances, offline event opportunities, and create lifestyle clips, makeup-free videos, etc., enhancing their live-streaming value from an alternative angle.

Rooted locally, cultivating offline fans.

Maintaining distance, enhancing online value.

With such a guiding philosophy, Xingyu’s certain beauties, though unsuited to live streaming, still thrive thanks to the current blue ocean market–opening up a new avenue as local business artists.

This is akin to small-scale celebrities making appearances: hosting store openings, standing on stages, supporting commercial performances, starring in promotional ads, acting as models for ceremonial roles…

In markets below second and third-tier cities, it’s hard to find business entertainers offering such high quality at such affordable rates. Introducing them doesn’t hurt reputations either; they’re all presented as “online influencers with over a million fans,” making business exceptionally brisk.

Although the per-event fees are low, the high frequency of these events accumulates considerable earnings.

Oh, by the way, Xingyu provides special subsidies for this kind of local offline business, such as profit-sharing incentives.

Influencers are encouraged to host offline events to spread Xingyu’s reputation.

With Xingyu’s numerous nodes and wide coverage radius, it quickly monopolized the business performance market outside tier-two cities.

Local merchants, whatever grade of event they want to host, our company can meet their needs.

Some talented streamers are live-streaming from third- and fourth-tier hometowns, saving on travel expenses. Once the manager books a gig, they just step out of the door.

This has even given rise to a new trend–local concierge companies, wedding agencies, event planning firms, commercial performance businesses, etc., all love registering their names under Xingyu’s branch talent management department.

This represents a special type of independent agent: no salary, no office hours, no direct management of talent, only acting when there’s local work. They pick candidates from the database and assign them to gigs, collecting a fee post-completion.

They earn two streams of income: one is the standard revenue from the events, and the other is a commission cut from the influencer’s earnings.

The latter isn’t much, only 5% to 10%, but it’s extra income without the need to maintain the talent, accumulating over time–why not?

After Su Huai approved this talent management system, within two months, the offline market exploded, crushing the amateur groups in smaller towns and cities.

The income from offline events also significantly boosted the persistence and motivation of Xingyu’s lower-tier streamers.

The survival cycle of entry-level streamers usually lasts only a month, three months tops.

Without growth or hope, most people simply don’t stick around.

But at Xingyu, if you don’t perform well in streaming, you can take your time to learn. Occasionally participating in offline gigs, even earning three to five hundred yuan per job, can help them last another week. Each offline event also draws in active fans, contributing to an overall upward trajectory.

In this way, the survival rate of lower-tier streamers increased significantly.

Attractive young women and men with talents are almost never eliminated due to early-stage loneliness, drastically reducing Xingyu’s screening costs.

From a big-picture perspective, the probability of new streamers advancing to A grade remains under 1%, and to B grade doesn’t exceed 10%.

However, from Xingyu’s perspective, the success rate has doubled–a huge win.

Additionally, with the traffic spillover of each platform’s leading influencers, cultivating mid-tier streamers has become increasingly easier, more efficient, and systematic.

Speaking of top influencers, we must mention Kuokuo.

The operations team ran preliminary tests for him on three platforms and ultimately decided to develop him on Huya. Now, he’s the top star in the singers’ category.

The “Prince of Sentimental Ballads” has earned a degree of recognition even on Weibo.

With a Leslie Cheung-inspired hairstyle, he goes live every day at 8 p.m. to sing, winning the deep affection and enthusiastic support of middle-aged wealthy women. With occasional assistance from Bai Ziyu or internal cross-platform collaborations among Xingyu streamers, Kuokuo’s monthly leaderboard quickly stabilized at the 500,000-yuan tier.

The income he ultimately takes home isn’t much, but Su Huai’s promises are compelling–

“Take a look at our company’s top influencers–who made their fortune solely through tipping? Protect your public image, expand your recognition as quickly as possible, and work on increasing fan loyalty. The offline market, a vast field, is full of boundless opportunities!”