Chapter 819: Chapter 343: Sunken Ship_2

But Dong Yuhui is different. He’s genuinely doing things, not just chasing money.

Promoting cultural tourism everywhere, assisting farmers, engaging in universally beneficial projects, and realizing the Huaxia dream of common prosperity. As a result, Douyin’s operations team cannot employ any unethical measures against him.

The attitude of other platforms and big companies is largely similar though.

I’ll use you to make money, but suppress you so you don’t rise too high.

Only Kuaishou is different. They truly let an abnormal ecosystem take shape, allowing the Six Families to grow uncontrollably.

However, when Su Huai looked back at Kuaishou’s positioning, he gained a new understanding.

Is Suhua and Cheng Yixiao smart?

Smart.

Undoubtedly top-tier entrepreneurs.

So, in the years around 2020, could they not see the disadvantages of these family-style live streaming teams?

Of course not. They probably just had to turn a blind eye.

Because Kuaishou’s foundational base is different. It’s deeply rooted in the lower-tier markets.

Their user demographics were published long ago in Su Huai’s previous life: third-tier cities and below, young, less-educated, marginalized, towns…

The keywords were right there; no one could fool themselves.

All kinds of grassroots, flashy trends flourished on Kuaishou due to historical inevitability.

Family-style, semi-gang-like, loyalty-based emotional bonds tied by master-disciple relationships were Kuaishou’s only solution.

Trying to implement a proper guild model here is meaningless. I talk emotions, and you talk contracts? Crap, f**king ridiculous!

Family, the fans here truly believe in “family.”

They desperately need a cohesive, centripetal family unit. Life has already become so barren. As marginalized individuals, our lives are lonely and desolate, so who wouldn’t want to follow the leader?

Originally, Su Huai didn’t understand this, but lately, he’s been spending half a day on Kuaishou every day. When he’s busy, he leaves his phone on, idling in someone’s live-stream room, and gradually came to understand.

Playing Douyin isn’t anything to brag about, and playing Kuaishou can’t simply be dismissed as lowbrow.

Huaxia, after all, is a developing country. Having just eradicated poverty, among its 1.4 billion population, indeed half or even more belong to marginalized groups.

The dazzling luxury of big cities has nothing to do with them. Cramped rental apartments aren’t their haven. Simple and direct spiritual stimulation is the only thing that brings solace to their hearts–this is the undeniable reality.

And Kuaishou, because it precisely targeted these demographics, achieved hyper-accelerated growth, once even outpacing Douyin.

But the problem lies in Douyin catching up too fast.

The two products have opposing characteristics, each with an unshakable foundational base. Neither can swallow the other, so they can only strive to compete for the blurry middle-ground users while maintaining their respective bases.

In this kind of situation, Kuaishou cannot afford to make moves against the families.

Though they’ve recognized the downsides, they have no choice but to grit their teeth and endure, even at the expense of some of their authority as traffic controllers on the platform, to accommodate the “offenses” of figures like Xinba.

Thus, outsiders can sit back and comfortably criticize Suhua and Cheng Yixiao for being incompetent, unable to control even influencers, claiming they could do better if given the chance.

But insiders should start from the underlying logic and recognize the inevitability of the situation.

If Zhang Yiming and Cheng Yixiao swapped places, Zhang Yiming would similarly be unable to solve Kuaishou’s problems, whereas Cheng Yixiao’s “light intervention” approach might even make Douyin’s live-stream ecosystem more prosperous.

That night, Su Huai and Cheng Yixiao talked a lot.

He objectively evaluated Cheng Yixiao’s light intervention approach and conducted precise analyses of Kuaishou users, earning Cheng Yixiao’s admiration as a kindred spirit.

They shared many practical insights and ultimately established an overall framework for collaboration.

Overall, Xingyu received the most favorable treatment.

There’s no need to elaborate on mundane topics like revenue sharing and top-up rewards–the platform had offered them to Xingyu when it first joined Kuaishou, just at a higher level now.

The main focus was on freedom and weight distribution.

Simply put, as long as Xingyu doesn’t involve politics, pornography, gambling, or drugs, it will enjoy certain privileges across various domains.

Cheng Yixiao also hoped a legitimate organization like Xingyu could enter the platform, make a mark, and challenge the rampant “online black” and “online jerks” culture.

To what extent this could be achieved was uncertain, but as long as there was a legitimate guild firmly established, the platform’s natural influx of independent streamers would have one more viable option.

As for Su Huai, he gained new ideas through his in-depth understanding.

That is–divide and rule.

On the Kuaishou platform, Xingyu would adopt a dual management model.

A large group of streamers would join under Xingyu Guild’s banner, while another segment of streamers better suited for independent operation would run under a family-style approach.

For example, Liu Zigui–she would undoubtedly establish her own family. Otherwise, the influence of her “social shake” style would be wasted.

Other streamers fit to lead and form teams on Kuaishou would also be released into family-style operations.

The newly signed A-grade male streamers from the Northeastern Three Provinces–many of them were well-suited to stir chaos on Kuaishou.

Of course, establishing families doesn’t mean they cease to belong to Xingyu. It’s essentially a special subsidiary or studio.

They’d be independent entities legally, but Xingyu would retain majority control, granting them relative autonomy in operation and management.

In the future, guilds would be guilds, families would be families.

Because Kuaishou operates in a semi-closed ecosystem, its influence doesn’t extend far beyond. For regular social elites, they’d probably only recognize someone like Xinba. Other families wouldn’t have any significant visibility outside of the platform.