Chapter 425: Chapter 345 I Reign Supreme (Thanks to “kk9” from the Silver League!)

In Star City, Brother Xiong from Taiwan and President Guo from Hang City were a bit flustered.

Today, Zhou Guodong was full of bold ambitions.

Mo Tea had just launched their new Black Sugar Pearl Milk and he thought that with Youu Tea’s current popularity, it would definitely be a big hit.

He couldn’t help it, Youu Tea only had one store, while Mo Tea had five in Hang City.

Moreover, we only charged 13 yuan per cup, which for many customers was clearly a friendlier price.

In terms of taste, our Black Sugar Milk and Youu Tea’s Black Sugar Boba were also only a tad different.

Yes, just a tad, even a god would find it only a tad!

We’re already selling them for only 13 yuan a cup, so let’s not bother with so many demanding requirements, okay?

Zhou Jianxiong and Zhou Guodong were well aware that the taste difference mainly came from the ingredients.

Take milk, for instance, the milk used in Mo Tea’s Black Sugar Milk and the other milk teas were from the same cheap brand.

This brand had been cooperating with Mo Tea for many years now, and the interests were tightly intertwined.

You say you’ve been using our milk all along, and then you launch a new product suddenly using someone else’s milk, that would be a highly dangerous signal to the factory.

You claim you only use someone else’s milk for this one product, you think I’d believe that?

Alright! You’re trying to phase me out, slowly kicking me to the curb, huh?

After using my milk for so many years, now you’re sick of it, turning your back on me, and eyeing someone else’s milk!

Their milk smells better, huh, creamier, huh!

It would be strange if this didn’t cause internal conflicts.

Besides, Zhou Jianxiong also had to consider profits and certainly needed to control costs.

There was no helping it, Mo Tea was run as a franchise.

Although the franchisees didn’t have much power, if you asked them to promote this new product to capture the market, and then this product didn’t make much money, would the people at the bottom be willing?

There was a lot of complexity in this.

Being able to copy so efficiently and launch nationwide, Mo Tea had already expended a lot of effort.

In President Guo’s eyes, Youu Tea now had three main products: “Yangzhi Ganlu”, Cheese Mixed Berries, and Black Sugar Boba!

He didn’t dare to say that after Mo Tea launched Black Sugar Milk, we could completely cut down your momentum.

After all, one was a premium line and the other was a budget line, fundamentally the customer bases didn’t completely overlap.

But to trip up one of your horses, isn’t that easy?

No, tripping up two horses is easy!

Your Black Sugar Boba horse, from now on, it’ll be hopping along on two legs!

Ha-ha, ha-ha-ha-ha!

However, having actually arrived at Star City, the scene before them was still quite baffling.

A crowd of customers were holding a cup of Meaty Grape, some gulping it down eagerly, others taking beautiful photos with it.

No, is it this easy when you launch a new product? Do customers spontaneously buy new items like this?

Youu Tea: Otherwise?

That’s how it is with trendy shops; many people come just to ride the wave of trendiness, and today they happened to encounter the launch day of a new product, so of course, the trendiest thing now is Meaty Grape!

Many people in Hang City had already been bombarded with milk teas like Cheese Mixed Berries in their social media feeds.

Unsurprisingly, today it would be Meaty Grape flooding their feeds!

Brother Xiong and President Guo stood amidst the crowd, observing everyone’s reactions to Meaty Grape.

Unexpectedly, the feedback they overheard was surprisingly good!

There was no way around it; in Cheng Zhu’s previous life, Meaty Grape was also a best-selling fruit tea in the milk tea industry for several years in a row.

When other brands launched new products, each was trembling with fear, worried that the market would not accept the new items and the feedback would be poor.

Cheng Zhu didn’t have such worries.

This made Zhou Jianxiong’s expression increasingly somber.

Zhou Guodong was full of astonishment as well.

“Brother Xiong, it’s normal for everyone to buy a new product when it’s just launched. Whether this new product can reach the level of Cheese Mixed Berries remains to be seen,” President Guo began to analyze calmly.

Yet Zhou Jianxiong saw through it a bit more clearly.

“This Meaty Grape, it’s trickier than Cheese Mixed Berries,” he said.

“How so?” President Guo was slightly puzzled.

“Don’t forget, Youu Tea’s Cheese Mixed Berries is season-limited. Once the strawberry season is over, the product is gone. But this Meaty Grape isn’t considered a seasonal product, get it?” That was Brother Xiong’s biggest concern.

Youu Tea currently had three main products, but once strawberry season ended, one horse would be down.

But Meaty Grape was different; it could sell in winter, and even better in summer!

“I even suspect he aims to use it to fill the gap after Cheese Mixed Berries, he probably already has plans in his mind,” Zhou Jianxiong thought more highly of this young man, feeling an ever-greater sense of crisis.

Having this thought, he looked up at the screen above the Youu Tea store.

President Guo followed his gaze and both of them were stunned simultaneously.

On the store screen, in fact, there were always just five images rotating.

The first image was that domineering statement: To create a new force in China’s beverage industry.

Followed by the promotional image of their signature product.

Interestingly, these pictures were updated a few days ago.

Each picture now contained a few more words.

For instance, the image of “Yangzhi Ganlu” added four words: Second Innovation.

And for products like Cheese Mixed Berries and Black Sugar Boba, the pictures even had two bold red characters in the style of a stamp, stating: Original!

Most interestingly, the word “Original” in the Roasted Black Sugar Boba Milk Tea picture was bigger and more striking than in any other picture!

Copycat Zhou Jianxiong just stood there, looking up at these two characters, feeling extremely uncomfortable.

President Guo: Goddamn, when were these added? They weren’t there last time!

…

…

Meanwhile, Cheng Zhu’s electric scooter came to a halt in the parking area near Star City.

The boss of Mo Tea arrived in a high-end business car, while the boss of Youu Tea came on his flashy pink electric scooter.

After Cheng Zhu pulled out the key, he also carefully locked the electric scooter.

“I plan to gift it to Little President Jiang for his birthday this year after I get sick of it, so no one better steal the damn thing,” Cheng Zhu thought.

He took down the plastic bag that had been hanging on the handlebars, which contained Mo Tea’s Black Sugar Milk.

He had only taken one sip after he bought it.

“The taste is not even on the same level as mine.”

But that didn’t mean this issue wasn’t serious.

“After all, Mo Tea has stores all over the country, more than a hundred in number.”

“But Youu Tea is only in Hang City for the time being.”

“Meaning, a lot of people can buy Black Sugar Milk, but can’t buy Youu Tea’s Black Sugar Boba.”

“Mo Tea’s copying efficiency is high, so they immediately started to capture the black sugar market nationwide.”

Many large companies do this, using their big businesses to copy you when you’re just starting, then press you down with power, making your original unable to continue.

What does it matter if you originated the black sugar milk tea?

A mere emerging brand, how long will it take for you to be nationwide best-sellers?

Little Youu Tea, you still have a long way to go!

“But, if nothing unexpected happens, other brands will quickly follow suit, and more and more brands will begin to sell black sugar milk tea, then starting a melee, perhaps in the first two months of 2015, they’ll start going at each other like mad dogs,” Cheng Zhu thought.

The routine would probably be that standard three beat combo – like running promotions, engaging in price wars, etc.

Cheng Zhu didn’t care about these.

To be exact, the black sugar boba milk was deliberately presented for them to copy.

He wanted them to copy!

“Not being envied means mediocrity; when you’re the only one standing out in an industry, naturally many others will follow suit.”

“If no one follows you, how can you claim to be the trendsetter?”

“Your copying will just become a chip I can use to create momentum!”

“More than that, as you all scramble around, you’re ultimately fighting over the budget milk tea market.”

“This is important.”

“Right now, Youu Tea is the only hot high-end milk tea nationwide!”

Cheng Zhu wanted the capitalists to see the prospects and future of Youu Tea.

To let them know how frightening it would be if Youu Tea had enough money, enough resources, and enough background.

You see, I will randomly release something they can directly copy, and these traditional milk tea brands will fight over the market like mad dogs.

And these copycats will take real actions to tell the capital in the venture capital circles, “Ah! The products launched by Youu Tea are not just hype; they can really sell out nationwide!”

Youu Tea is currently limited to one city, which is indeed less persuasive, and it makes people still doubtful, thinking it might be worth observing a bit more.

Well, no problem, let these imitators help me make the story even better.

Mo Tea has a hundred stores, right?

And you, XX Tea, have a dozen or so?

Oh, you also have over a hundred, right?

Okay, your several hundred stores are now my national pilot!

Black sugar milk tea is bound to be copied, and eventually even those private dessert shops will make their own versions, Cheng Zhu doesn’t care at all.

Copy, copy away! All of you, copy!

Damn it! Why the fuck aren’t you copying?

Anyway, the series of fruit teas he valued most couldn’t be copied by these traditional milk tea shops for the time being.

Even if they copied, he still had a lot of new products.

The story told to the capital suddenly became more substantial, with both the current situation and a future.

And he believed, in the first month of 2015, there would be a ton of people lining up with money, trying by all means to shove it into his hands.

You think you’re my enemy, but in fact, you’re just a piece in my game.

Cheng Zhu, with the Black Sugar Milk made by Mo Tea in hand, strolled leisurely into Star City.

He saw President Guo, who in his mind didn’t even qualify to hear the story and ignored the people around him.

But President Guo whispered to Zhou Jianxiong as soon as he could, “Brother Xiong, this is Cheng Zhu!”

This made Zhou Jianxiong’s gaze instantly focus on Cheng Zhu.

To their surprise, Cheng Zhu was actually holding a cup of their Mo Tea’s Black Sugar Milk.

Brother Xiong and President Guo had the same thought: It seems he takes it seriously too; he must have a sense of crisis now and is probably very troubled!

Outside the Youu Tea store was a special trash can for customers to dispose of their straw wrappers.

The boss of Mo Tea and the super franchisee just watched as Cheng Zhu walked over to the trash can, took a momentary glance at the Black Sugar Milk he had only taken two sips from, then nonchalantly tossed it in.

“The budget market for black sugar milk tea.”

“I don’t care.”

…

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